McIlroy is investing in Golf Genius through his Dublin, Ireland-based Symphony Ventures, which joined private equity firm MVP Capital of Radnor, Pennsylvania, in the $5 million initial round of financing. In addition, Golf Genius, which has been recognized by the National Golf Foundation as one of the top 100 businesses in the industry, provides software products to help golf professionals manage their golf shops. by the USGA, which also engaged the company to build, maintain and host the new centralized handicap system in the U.S. The company’s flagship product, Golf Genius TMS, is distributed in the U.S. The Golf Genius software streamlines the process of managing golf tournaments, thus easing the burden on golf professionals and improving the golfer experience through mobile apps and live scoring.
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